INTRODUCTION
This Privacy Policy (“Policy”) outlines the data protection practices of LifinityRx and its affiliates (“LifinityRx,” “we,” “us,” or “our”) as they relate to your use of our websites (including www.lifinityrx.com and any domains linking to this Policy), affiliated mobile applications (“Apps”), and other services we provide (collectively, the “Services”).
This Policy describes how we collect, use, disclose, and protect your information when you access our Services or otherwise interact with LifinityRx. It is incorporated by reference into our [Terms of Service]. Capitalized terms not otherwise defined herein shall have the meanings given to them in the Terms.
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY.
By using the Services, you agree to the terms of this Policy. If you do not agree, please do not access or use the Services.
This Privacy Policy explains:
- What Information We Collect and Where It Comes From
- How We Use Your Information
- Online Analytics and Advertising Tools
- How and When We Share Your Information
- Your Choices Regarding Marketing Communications
- Third-Party Services and Disclosures About Health Information
- How We Protect Your Information
- Privacy Rights for California Residents
- Privacy Rights for Nevada Residents
- How Long We Retain Your Information
- Changes to This Privacy Policy
- How to Contact Us
The Information We Collect and How We Collect It
We collect information about you when you interact with or use the Services. Some of this information is required to deliver our Services effectively. If you choose not to provide certain information—or request that we delete it—you may be unable to access some or all features of the Services.
1. Information You Provide to Us
We collect personal and health-related information you voluntarily share with us, including when you:
- Create or register an account;
- Request or receive treatment and place orders for products or services;
- Contact us via forms, chat, email, or other support channels;
- Participate in surveys, research studies, or promotional campaigns;
- Submit feedback, questions, or other communications;
- Apply for employment opportunities;
- Upload or post content to the Services (e.g., reviews or forum posts).
Examples of the information we may collect include:
- Personal identifiers: name, date of birth, address, phone number, and email address;
- Health information: medical conditions, treatments, prescriptions, lab results, physician referrals, and other related data;
- Account details: log-in credentials and security information;
- Billing and shipping details: addresses, payment card data (processed via third-party vendors);
- Transactional data: order history, subscription preferences, and fulfillment details;
- Customer support records: interactions with our support or technical teams;
- Demographic details: such as gender and age, if voluntarily provided;
- Public content: any user-generated content submitted to forums, blogs, or review sections;
- Any other information you choose to share with us.
2. Information We Collect Through Automated Means
We automatically collect certain information about your device and how you interact with the Services. This helps us analyze performance, maintain security, and improve your experience.
This may include:
- Technical data: IP address, browser type, device type and identifiers, operating system, and referring/exit URLs.
- Usage details: Pages visited, time spent on each page, clickstream data, search queries, downloads, and other user interactions.
- System data: Error logs, crash reports, and diagnostics related to performance or functionality.
Mobile App Usage
When you use our mobile Apps, we may collect additional data specific to your mobile device, such as:
- Device ID and IP address;
- Operating system and browser type;
- Mobile carrier and language settings;
- Date, time, and frequency of use;
- Behavioral patterns related to in-app navigation.
Location Information
We may collect:
- Approximate location (e.g., city/state) based on your IP address; and
- Precise location (e.g., GPS coordinates), only with your explicit permission, to enable certain features or personalize content.
You may control or disable location tracking at any time through your device settings.
Cookies and Similar Technologies
We and our service providers use cookies and similar technologies—such as tags, SDKs, tracking pixels, and server logs—to:
- Recognize your device across sessions;
- Store user preferences and login status;
- Monitor traffic, usage, and performance trends;
- Deliver tailored content and ads;\n- Assist with security, fraud prevention, and administrative tasks.
You can configure your browser to alert you about cookie usage or to block cookies entirely. However, some features of the Services may not function properly without them.
3. Information We Collect from Social Media and Third-Party Platforms
If you engage with LifinityRx on social media platforms (such as Facebook, Instagram, or X), we may collect publicly available information including your name, profile details, and any comments, tags, or content you share about us.
If you participate in promotions or connect your social account through our Services, we may collect any information you authorize those platforms to share with us.
4. Information We Receive from Other Sources
We may receive additional information about you from third-party partners—including healthcare providers, pharmacies, laboratories, technical service vendors, and analytics platforms. This information may be used to complete your transactions, enhance your user experience, or support treatment, fulfillment, and communications.
